SBC Global (Sports Betting Community) works with industry leaders to develop the sports betting industry. Our services include news coverage, knowledge creation, conferences and exhibitions, seminars and industry awards
What we do
We have created SBC Global as the brand that helps everyone understand
what SBC is all about. We offer a number of different services
and solutions to the sports, betting and gaming industries.
SBC Events organise some of the largest international events for the sports, sports betting and gaming industries, with focus on inspiring content, information, networking and new business for senior executives.
SBC News is dedicated to raise the profile of companies within the sports, sports betting and gaming industries. Open access industry news platform, no paywall restrictions, with 10 unique news stories published a day.
SBC Directory is the only dedicated sports, betting and gaming industry business directory.
We help companies profile their business across the three industries to improve their visibility and generate new business leads.
SBC Jobs focus on providing the sports betting and gaming industries with trusted and reliable recruitment solutions. We work directly with gaming companies to list their jobs, and partner with recruitment agencies to showcase their latest job openings.
Esports Insider (ESI) is a news and media platform focused on the business of esports. The ESI team brings you thorough news analysis, opinion pieces,
interviews and esports betting coverage. B2B services include advertising, media, events and consultancy services.
Oddslife is a social and gamified sports betting platform, with focus on partnerships with operators and sports media brands to reach, engage and monetise sports fans. The company is backed by some of the largest sports media and gaming technology companies in Europe.
SBC is founded and managed by Rasmus Sojmark (CEO & Founder) and Andrew McCarron (Managing Director).
Together with Oddslife, the company has 30 employees, with headquarter in London,
and offices in Manchester, Ukraine (Kiev) and Poland (Poznan).
"A conference like Betting on Sports for bookmakers is very important because of the possibility to network, and to get in touch with state of the art development in technology"
Fabio Schiavolin, CEO at SNAI
"It's a great opportunity for everyone to meet, to talk about some of the challenges we're all facing, but also some of the trends we are seeing that are positive. It's a time of accelerated change, so we need to accelerate the learning as well"
Viktor Hoffmann, CEO at Marathonbet
"I think for new operators it is extra important to be here, simply to meet everyone and build connections within the industry"
Johan Styren, CEO at LeoVegas
"If you're an operator or supplier and football is important to you, then this is the place where you need to come"
Simon Trim, CEO at Sporting Index
"It's an opportunity to meet people that are in the same industry and learn from them. We are good at utilising the knowledge gained from these conferences, and turning them into profitable opportunities for our partners"
Vahe Baloulian, CEO at BetConstruct
"It's been a fantastic day today. A great chance to talk about sponsorships for William Hill, and show a lot of people what we do in terms of activation and the kind of sponsorships we're involved in"
Tony Kenny, Head of Sponsorship at William Hill
"This conference is beneficial for everyone, and these opportunities don't arrive very often"
Mark Davies, Head of New Business at Leicester City
"With the creation of a community of panellists in this kind of conference, it is nice to meet, exchange ideas and have a bit of fun"
Carmelo Mazza, CEO at Betaland
"It's pivotal for the sports betting industry to meet on a regular basis. With sports betting changing on a daily, weekly and monthly basis, it's an ideal opportunity to try and understand the problems, but also the solutions that each of the companies have."
Phil Suddick, Information Manager at TIU
"We need events like this where we can all come together and talk about what we do. We can share our experiences and best practice. It has presented a real opportunity not only to listen to other people's views, but for me to make my contribution as well."
Bill South, Director of Security at William Hill
"We've had the opportunity to meet new people and existing customers. I think it was dynamic - I would enjoy attending and being a panellist again in future conferences."
Jacob Lopez Curciel, CEO at Optima
"I know boxing and sport in general go hand in hand with betting, so I wanted to get involved with SBC Events and say my piece."
136-144 New King’s Rd, London SW6 4LZ, United Kingdom